Instagram Adds Trending Locations, Here’s How They Work

By Dave Gershgorn in Popular Science:

At first, Instagram was the app for picture people. Photographers who saw the app’s potential early on in its life cycle, like David Guttenfelder and Michael Christopher Brown, gained hundreds of thousands of followers. News organizations like National Geographic and Time jumped on, and brought millions more eyes to their photography. And, of course, there has always been a healthy amount of pictures from brunch.

Now, Instagram is trying to make the Explore page live up to its name, by adding trending locations and hashtags. The search feature has been expanded, so when you search “Grand Canyon,” you’re shown mix of popular tags and locations. Instagram will also curate “interesting accounts and places” and display them on the top of the Explore page. On Day 1 of the new update, they’ve featured “Towering Rocks” (photos from America’s various canyons) and “Extreme Athletes” (accounts of surfers and BMX bikers).

Read more: Instagram Adds Trending Locations, Here’s How They Work

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